If It Was Good Enough for Jesus

Got breast milk? In the wake of a recent report that says the nation could save billions on healthcare costs if more mothers breastfed their babies, we’re running a billboard in Lexington, Kentucky, that encourages people to DLJD (Do Like Jesus Did):

Kentucky has one of the lowest percentages of women who breastfeed their babies, and according to this new report, the state’s children have an increased risk of falling victim to sudden infant death syndrome (SIDS), necrotizing enterocolitis (the death of intestinal wall tissue), lower respiratory infections such as pneumonia, and other illnesses.

Our billboard aims to show Kentucky residents that by fortifying human babies and saving the lives of cows, breast milk is also the blessed milk. Seriously—if it was good enough for Jesus, it’s good enough for any baby.

Written by Logan Scherer