Feeling Down? You Must Be in Modesto

Forbes magazine recently unveiled its annual list of the country’s top 10 most miserable cities, and the winners losers include Chicago, Illinois; Stockton, California; Memphis, Tennessee; and Modesto, California.

The cities were graded on mood-killing triggers such as traffic, employment loss, crime rate, and, of course, weather. But what about the foods that the residents of these cities eat?

We’re urging folks to turn their frowns upside down by adopting a vegetarian diet, and in Modesto we are pitching our new billboard, which features the message “Put a smile on your face. Go vegetarian.”

We hope to make life a little easier on animals on factory farms as well as those humans who haven’t realized that meat is a big fat downer.

Written by Jennifer Cierlitsky