‘Moove’ Aside, Big Dairy! Dunkin’ Just Ditched Its Unjust Vegan Milk Upcharge
Great news for cows and compassionate coffee lovers! Coffee giant Dunkin’ —the second largest coffee chain in the world—announced that it will stop charging extra for vegan milks at all of its U.S. locations starting on March 5, 2025. This victory comes after a push from PETA and tens of thousands of our kind supporters, who helped us urge the company to kick the unfair upcharge to the curb.
Dunkin’ is the fifth major coffee chain to get on board with fair pricing for animal-friendly options in recent months. It follows Scooter’s Coffee, Tim Hortons, Dutch Bros Coffee, and Starbucks, which all dropped the upcharge after hearing from PETA and our supporters.
Why Dunkin’ Ditching the Vegan Upcharge Is Better for Animals, the Planet, and Consumers
Charging extra for vegan milks discourages consumers from choosing kind and more sustainable options, thus propping up the cruel dairy industry. Cows have deep maternal instincts and, like all mothers, produce milk only to feed their babies. On dairy farms, workers manually impregnate mother cows by force and tear their precious babies from them. Cows are sent to slaughter when the dairy industry can no longer exploit them for their milk.
The production of dairy products also contributes significantly to greenhouse gas emissions, deforestation, and water scarcity. Cows in the dairy industry belch out massive amounts of methane. This potent greenhouse gas traps heat in the atmosphere, fueling the climate catastrophe.
Plus, vegan milk upcharges are discriminatory toward customers who are lactose intolerant—which disproportionately affects people of color. They also penalize conscious consumers who prefer vegan milks for ethical or environmental reasons. Customers shouldn’t be punished for keeping cruelty out of their cups, caring about the environment, or protecting their health—and thanks to Dunkin’ and many other major coffee chains, we’re one step closer to a fee-free future. Help us by urging Peet’s Coffee, the last major holdout, to follow suit:
Don’t Stop at Vegan Lattes
Our fellow animals are unique individuals who can feel love, pain, and fear—they do not want to be exploited for their milk or any other reason. YOU can help sensitive cows, pigs, birds, and other animals who suffer on farms and at slaughterhouses by going vegan. Living vegan comes with a whole latte benefits: you can spare nearly 200 animals yearly, dramatically shrink your environmental footprint, and boost your health. Order PETA’s free vegan starter kit to make the compassionate switch today!
