Companies Are Labeling Their Products ‘Humane,’ but Most Are Far From It

Companies that exploit animals profit from their suffering in a business model that’s being shunned by a growing number of socially conscious consumers—particularly millennials, who are about to become America’s largest generation and are making kind choices about what they wear and eat.

And companies are taking notice: They realize that sustainability and ethics are engines for business growth. However, instead of answering the demand for cruelty-free items with—you guessed it—cruelty-free items, an increasing number of companies continue to sell basically the same products that they’ve always sold while attaching labels like “humane,” “ethical,” and “responsible” to them—effectively duping caring consumers into believing that they’re buying compassionately produced goods when they’re really not.

Click here to read the rest of PETA Director of Corporate Affairs Anne Brainard’s article on Fortune.com.

And click the buttons below to learn more about so-called “humane meat” and “sustainable fashion”: