Cooking Mama Responds to PETA Parody

Earlier this week, when PETA released our parody of Majesco’s Cooking Mama video game series, we wondered how the game would go over with the folks at Majesco. We were extremely happy yesterday when we received Majesco’s public response, which included the following:

Cooking Mama World Kitchen includes more than 25 vegetarian-friendly recipes including delicious breakfast, dinner, dessert and snack options. And, while Mama is not a vegetarian, she fully supports the humane treatment of animals, particularly for her canine protégé Max who makes his doggie debut in World Kitchen.

Majesco even pulled Mama from the kitchen to get her thoughts on the matter. “I would never put rat in my Ratatouille,” said Mama. “Like any accomplished cook, I create my recipes to appeal to a broad range of tastes and preferences. My only goal is to ensure you leave the table well fed.”

Now that I know I have Mama’s attention:

Dearest Mama,

On behalf of everyone who worked on Cooking Mama: Mama Kills Animals, The Unauthorized PETA Edition, I wholeheartedly want to thank you for the hours of enjoyment you have provided us through your various Cooking Mama games. We played and studied them as we prepared our lighthearted parody of your successful series.

Based on your and Majesco’s good-natured responses to PETA’s game, I think you understand that although we made you into a demonic, knife-wielding maniac in Cooking Mama: Mama Kills Animals, we still love you. While we had a good time roasting you, the real purpose of our game, of course, was to bring to light some of the horrific practices of the turkey industry. And we mean the animals who are actually mistreated—not the virtual ones you cook up in your digital kitchen. I’m sure you’ll be happy to know that, as a result of our game, tens of thousands of people have watched undercover footage from turkey factory farms, and hundreds of thousands have been exposed to the idea that how we treat animals matters.

It’s great to hear that you want to “make the world a happier place,” because that’s pretty much what we want to do too (though it seems that we might have different tactics …). I do hope that you seriously consider making a vegetarian diet a part of your strategy for world happiness. By adopting a vegetarian diet, you can save more than 100 animals per year. Plus, vegetarians live longer and have a considerably lower carbon footprint. I know that—as you are a digital being—these benefits don’t exactly apply to you, but I still urge you to take the pledge to be veg for 30 days.

Even if you don’t take the plunge into the wonderful world of vegetarianism yourself, I still hope that you will consider making a vegetarian-only Cooking Mama game. There is such a variety of international cuisine, including Indian, Thai, Japanese, and Middle Eastern cuisine, with an abundance of vegetarian and vegan options for you and your followers to explore.

If you do decide to move forward with Cooking Mama: Vegetarian Kitchen please contact us so that we can help promote your game to our over 2 million members and supporters. I already look forward to playing it!

Best,

Joel Bartlett
Assistant Director of Marketing
People for the Ethical Treatment of Animals

P.S. Please give Max a big hug from everyone at PETA!

Written by Joel Bartlett