Are You Wearing Her Mom? Robot Calf Charli XC Cow Would Like a Word
Meet Charli XC Cow, PETA’s sassy new AI-powered robot calf, who’s been visiting shopping centers around the country to give folks an acownt of who they’re wearing—and what they should buy instead.
The walking, talking robot, which features a state-of-the-art 3D-printed cow head, will describe how cows suffer mutilations and violent killings in the leather industry—and also break into a celebratory dance whenever someone proclaims they’re wearing shoes, clothing, or accessories made of vegan leather.
Leather-clad shoppers should be prepared for the robot to wonder aloud, “Are you wearing my mother?” or to point out, “Yuck! Leather is someone’s skin!” Those who try to hide their shoes or bags might encounter the robotic calf shouting, “Stop, thief! That leather purse was my sister,” followed by facts about how leather harms animals and the planet.
Watch PETA’s Robot Calf in Action:
But even people who get a Charli XC Cow call-out can’t help but smile and whip out their phones, and many respond, “You’re right—I need to do better.” When passersby tell her they’re wearing vegan leather or no animals at all, Charli breaks into a charming happy dance or jumps up to create an air heart with her hooves. And she loves being gently petted by kids and telling them, “Kindness seems more your style.”
As Charli demonstrates, cows are highly intelligent and deeply emotional animals who form tight bonds with their herd members, have best friends, hold grudges, and shed tears when they experience a loss. Like the rest of us, they’re happiest when they’re with the ones they love. The mother-calf bond is particularly strong, and new moms on dairy farms have been filmed wailing and chasing the trucks that are hauling their infants away to be used for veal and calfskin. All cows used in the beef, dairy, and leather industries endure miserable lives and painful, terrifying deaths in slaughterhouses.
Charli is on the moove!
Wearing vegan IS brat! PETA’s AI-powered robot, Charli XC Cow, stole the spotlight in Miami Beach to call out shoppers and remind them that the leather items they’re wearing were once a living, breathing individual. Stationed outside Urban Outfitters in the bustling Lincoln Road Mall, Charli wore her brat-inspired “wear vegan” bandana and confronted anyone who appeared to be wearing leather. For those wearing vegan, Charli did special tricks, like a hand heart.
In addition to Miami Beach, Charli has visited various cities, including Detroit, Nashville, New York City, and West Palm Beach, and may be coming to a shopping center near you next. Ensure you get the heart hooves by visiting PETA.org/WearVegan and giving your wardrobe an animal-friendly upgrade.
Want to help Charli stick up for her kin? Please join us in urging Coach to switch to vegan leather.
For more up-to-minute updates, follow PETA’s BlueSky account or find us on Threads or X.
