Is the Canadian Fur Council Lying About Its “Product”?

… So say a number of Canadian consumers, who have just filed a formal complaint against the Fur Council of Canada (FCC) with the Competition Bureau of Canada. The complaint—which has been signed by representatives of animal protection groups from British Columbia to Nova Scotia—alleges that the FCC has attempted to gain an unfair competitive advantage by using preposterous claims that fur production is “Eco-Friendly” and that people who choose fur alternatives are damaging the environment because of the energy that’s required to make faux fur.

In fact, the opposite is true. Not only are fur garments treated with toxic chemicals to keep them from decomposing, but fur production—which government agencies around the world have identified as a major pollutant—poisons waterways and consumes resources at an alarming rate. It is estimated that it takes 15 times as much energy to produce a fur coat from ranch-raised animals as it does to produce a faux-fur coat. Not to mention the pain and suffering and the existence of natural fibres like cotton, etc.

And it’s against the rules to lie in order to gain a competitive advantage. So the FCC needs to stop it. I’ll let you know how that goes.

You can take action on this issue here.