Can PB&J Save the World?

There is little in life I hate more than being scooped by the hipper-than-thou scenesters over at the peta2 blog, or “blizzy,” as they call it. But, it happened here in a big way, and I’m man enough to admit it. They reported on the PB&J Campaign, oh, like a month ago, but it’s so cool I wanted to give it a shout out here too.

I love the PB&J Campaign’s mission statement. So simple and to the point: “The PB&J Campaign is working to combat environmental destruction and improve animal welfare by reducing the amount of animal products people eat. The PB&J Campaign approaches positive change one meal at a time by illuminating the differences one single dining decision can make.”