Here’s How YOU Helped Make PETA’s 2024 Victories Possible
PETA’s action alerts are an easy way to help animals and have a huge impact. This year, we’ve achieved some major victories because of people like you who have taken action using our innovative systems.
2024’s Top PETA Action Alert Victories: Cheers to Our Supporters
1.After a massive four-year campaign, including more than 160,000 actions from PETA supporters—Starbucks announced that it would stop charging extra for vegan milks in its stores in the U.S. and Canada.
The campaign also included protests at Starbucks locations around the U.S.; help from actor James Cromwell, who glued his hand to a café counter in protest and starred in a satirical video calling out the upcharge; and an appeal from Sir Paul McCartney. The change will make it easier for compassionate customers to choose oat, soy, almond, or coconut milk instead of supporting the cruel dairy industry.
2. In August, the National Mango Board confirmed that it would no longer support starving, killing, and slicing open animals in cruel, pointless experiments. This decision followed a high-pressure campaign from PETA, which included more than 400,000 e-mails from our supporters.
The lifesaving change ended the mutilation of mice to promote dubious human health claims about mangoes, a fruit that humans have safely eaten for thousands of years.
3. After receiving 270,000 letters from tens of thousands of PETA supporters, BluePearl Pet Hospital and VCA Animal Hospitals confirmed that they’re no longer purchasing blood products from The Veterinarian’s Blood Bank (TVBB).
An undercover PETA investigation found that animals kept captive at TVBB were elderly, emaciated, sick, and being denied adequate veterinary care while being used as living blood bags.
4. Following a bold PETA campaign, Hallmark, the world’s largest greeting card company, stopped producing and selling cards featuring harmful and degrading images of chimpanzee infants who were torn away from their mothers.
Our conscientious supporters sent more than 200,000 e-mails to the card company, resulting in a massive victory for chimpanzees.
5. H&M—the second-largest clothing retailer in the world—committed to no longer sourcing any new down feathers for any of its brands worldwide, following a PETA campaign that included more than 250,000 e-mails sent to H&M targets.
It’s a move that will spare ducks and geese a miserable life and a terrifying death. The brand is moving toward using only synthetic or post-consumer recycled down for its jackets and bedding by the end of 2025 or sooner.
6. After hearing from PETA and thousands of supporters like you, a pointless sleep experiment on marmoset monkeys at the University of Wisconsin–Madison was cut short.
In the nightmarish test coordinated by University of Massachusetts–Amherst experimenter Agnès Lacreuse, UW-Madison experimenters planned to repeatedly blast up to two dozen monkeys with sounds as loud as a lawn mower to prevent them from sleeping for up to 24 nights—a procedure so cruel it earned the highest pain classification possible. Records obtained by PETA show that ultimately, six monkeys were used in the test, which ceased after one night of torment.
7. Travel company Jet2holidays stopped selling tickets to marine abusement parks after supporters took more than 270,000 actions.
Now, we’re asking TUI to do the same, because orcas and other dolphins and whales belong in their ocean home, where they can swim long distances and exist in harmonious pods.
8. American Airlines—the world’s largest airline by daily flights—launched a vegan creamer option on its in-flight menus after receiving nearly 150,000 e-mails from our dedicated supporters.
It became the fifth major U.S. airline to start serving vegan creamer, and you can help us make Southwest the sixth:
9. After a yearslong PETA campaign that included more than 150,000 actions by our supporters, Miami-Dade County announced its move to revoke the Miami Seaquarium’s lease, marking the beginning of the end for this animal prison.
More than 100 dolphins and two orcas, Lolita and Hugo, lived and died at the Miami Seaquarium in misery. Now, we’re looking to Miami-Dade County authorities to keep up the good work by ensuring that the remaining animals held there are sent to reputable facilities, where they’ll get the care they so desperately need.
10. More than 180,000 e-mails were sent to Palace Tours—a premier leisure travel company—to urge it to stop selling tickets to the Running of the Bulls.
During the barbaric festival, animals are chased down local streets and later stabbed to death in the bullring. The ritualized killing of bulls doesn’t belong on anyone’s travel itinerary, which is why we’re continuing to push other companies to follow suit.
How to Quickly Take Action Online for Animals
PETA achieves many victories via our action alerts—simple and effective ways for people to get active online for animals. Urging companies, universities, legislators, government agencies, and others to stop exploiting animals is a key part of PETA’s most pressing campaigns, and completing action alerts is the quickest and easiest way for our supporters to contribute to this work.
Each year, hundreds of thousands of people target abusers and help animals who are suffering when used for experiments, food, fashion, or entertainment. Many of our supporters who complete our action alerts go on to share them with their friends, family members, and social media followers.
Take Action via Text Message: PETA’s Cutting-Edge Mobile ‘Reply Y’ Feature
We send texts to more than 50,000 supporters each week, asking them to take action by replying “Y.” After they do, an e-mail is sent from them to an animal abuser. This innovative tactic only requires participants’ phone numbers and e-mail addresses, and it’s easily one of the fastest ways to help animals.
Here are some other ways we advocate for animals:
- Sending out e-mails reaching an audience of over 1 million people
- Asking supporters to make phone calls
- Posting compelling viral content on popular social media sites to raise awareness of our campaigns
- Posting action alerts on our iPhone and iPad app
Let’s keep it going in 2025 by working together to achieve more victories than ever before.
We encourage you to take action on our website and share action alert pages with others so that we can continue to grow our supporter base.
