JCPenney Pulls Fur … Finally!

After years of pressure from animal rights activists nationwide—including PETA—JCPenney has finally decided to stop peddling pelts.

PETA first wrote to JCPenney about its support of the cruel fur industry in 2001, and we have kept the pressure on the company ever since, including sending complaints to the company over its mislabeling of fur items.

In making this decision to become fur-free, JCPenney joins dozens of other major companies—including Calvin Klein, Tommy Hilfiger, Gap, Polo Ralph Lauren, Wet Seal, and Forever 21—that also refuse to sell the fur of abused animals. Like most modern retailers, these companies know that the fur trade is violent and bloody, and they refuse to support it. They know that animals who are trapped and farmed for their fur are often beaten to death, drowned, anally electrocuted, and skinned alive. They know that today’s shoppers don’t want to support this abuse, and they have responded by refusing to sell any fur, including fur trim.

Three cheers for JCPenney and everyone who helped persuade the company to become fur-free!

If you want to help PETA win more victories like this one, please take part in our current campaign to convince Giorgio Armani to become fur-free by using this automated form to write a letter to his company.

Written by Matt Prescott