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Pfizer Alters New Orangutan Ad and Agrees Not to Feature Primates in Any Future Ad Campaigns

October 2010 

Thanks to PETA’s hard work and determination, Pfizer’s Robitussin ad featuring an orangutan “actor” was replaced with a new one featuring a computer-generated ape. The company also pledged never to feature primates in any of its future ad campaigns!

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid E. Newkirk, PETA President and co-author of Animalkind

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