After PETA requested that MOD Pizza, the largest fast-casual pizza chain, add vegan cheese to its menu, the company successfully tested Daiya vegan cheese and began rolling it out in all its locations—and made a point not to charge extra for it.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid E. Newkirk, PETA President and co-author of Animalkind
