Max Mara Bans Fur, Joining Hundreds of Others

Following a long-standing campaign by PETA entities and many thousands of e-mails from animal advocates around the world, Max Mara Fashion Group proclaimed that fur has no place in its future collections! This is yet another nail in the coffin for the cruel, outdated fur industry, which confines, poisons, gasses, electrocutes, and skins sentient beings for jackets and coat trim. There are very few final holdouts that continue to sell fur, and we need your help to ensure that they make the decision to ditch fur for good. Please click here to urge LVMH—the owner of Louis Vuitton and Dior and a major sponsor of the 2024 Summer Olympics—to get with the times by following Max Mara’s lead.