Hasbro Removes Wild Animal Ad
December 2014
Upon hearing that the toy and board game company Hasbro was airing a commercial featuring a baboon to advertise its Connect Four toy, PETA contacted the company to explain the physical and emotional distress that animals forced to perform in the entertainment business endure. Hasbro agreed to pull the commercial, which was airing globally and online, and has pledged never to feature primates in future ads.