GSD&M Idea City expands its Great Ape Humane Pledge
January 2011
After meeting with PETA, GSD&M Idea City, a top 25 ad agency in the U.S., agreed to expand its Great Ape Humane Pledge to include all non-human primates.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid E. Newkirk, PETA President and co-author of Animalkind