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DDB Worldwide Signs Great Ape Humane Pledge

November 2011

DDB Worldwide, the fourth-largest ad agency network in the world, joined the host of other well-known ad agencies that have chosen compassion over cruelty by signing the Great Ape Humane Pledge and agreeing never to use great apes in advertisements.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid E. Newkirk, PETA President and co-author of Animalkind

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