Coke, Pepsi, and Campbell Soup Yank Funding for Deadly Animal Experiments

After a push from PETA, five prominent food and beverage companies—PepsiCo. Inc., The Coca-Cola Company, Campbell Soup Company, Fresh Innovations, and Sensient Technologies—are closing their checkbooks and refusing to fund cruel and deadly experiments on animals. The move comes after PETA contacted company leadership, informing them that their money was being used to kill animals in pointless experiments conducted at the University of Wisconsin–Madison’s Food Research Institute. The institute’s experimenters repeatedly force-fed parasite-infested feces to animals before slicing their bodies open, among other horrors. After considering PETA’s information, The Coca-Cola Company cut off all sponsorship of the Food Research Institute, while the other four companies placed restrictions on their donations, prohibiting another cent of their money from funding tests on animals there.