As a result of PETA’s campaign—which led Jack Daniel’s, State Farm, Wells Fargo, and others to end their sponsorships of the cruel Iditarod—The Coca-Cola Company cut ties with the embattled race. The 2019 field of mushers is the smallest since 1989.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid E. Newkirk, PETA President and co-author of Animalkind
