2021 ExxonMobil Ends Iditarod Sponsorship

ExxonMobil—a major Iditarod sponsor, giving $250,000 a year—confirms that 2021 will be the last year that it will sponsor the death race. Shortly thereafter, Craft Sportswear, Medical Park Family Care, and Anchorage Distillery drop their sponsorships as well. These victories follow the 2020 termination of sponsorships by Alaska Airlines, Baird Private Wealth Management, and Chrysler’s Anchorage dealership. The Iditarod has lost $350,000—nearly half—of its prize money in recent years as public condemnation of the race has grown.