2013 – Efforts to End Dehorning
Following PETA’s efforts to end dehorning in the dairy industry, in which calves have their horn buds burned off with no pain relief, companies such as Chipotle, Peet’s Coffee & Tea, and Amy’s Kitchen begin to pressure their suppliers to stop this cruel mutilation. Aurora Organic Dairy, the leading producer of private-brand organic milk and butter, is now breeding exclusively with bulls who carry the hornless gene.