All the top 10 advertising agencies in the United States—McCann Erickson, BBDO, Y&R, DDB, Ogilvy & Mather, TBWA, Draftfcb, Grey, JWT, and Campbell Ewald – sign PETA’s Great Ape Humane Pledge, banning the use of great apes in their advertising.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid E. Newkirk, PETA President and co-author of Animalkind
