2001 – Burger King
PETA persuades Burger King to adopt sweeping animal-welfare improvements, including conducting unannounced slaughterhouse inspections and giving hens more cage space.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid E. Newkirk, PETA President and co-author of Animalkind