Is Wet n Wild Cruelty-Free?

The company wet n wild has expanded the sale of its products to China, but it doesn’t test on animals there or anywhere else in the world. It has also worked with PETA to take the additional steps required to ensure that no animal tests will be conducted for its products in the future.

After incorrect reports about post-market testing were released, we confirmed with multiple sources in contact with Chinese regulatory authorities that post-market testing is not—and has not been—done using animal tests. Post-market testing is a type of product analysis that does not involve animals—authorities test a product to ensure that the ingredients are exactly as listed and that the product isn’t a counterfeit.

In 2014, two years after PETA revealed that some cosmetics companies were paying the Chinese government to conduct animal tests in order to market their products there, the government announced a regulatory change that enables companies manufacturing non-special use cosmetics in China to sell their products without testing on animals. Non-special use cosmetics include products such as foundation, eyeshadow, lipstick, mascara, and perfumes that don’t make a “functional” claim. These items must be manufactured in China in order to qualify for the exemption.

In order to be eligible for inclusion on PETA’s Global Beauty Without Bunnies cruelty-free list, companies that sell in China may only sell domestically manufactured (made in China), non-special use cosmetics. They must commit to not introducing any products that would require tests on animals; to withdrawing their products from the region rather than allowing any tests on animals, should they become required; and to informing Chinese authorities of this policy to ensure that they are notified and can withdraw from the market in the unlikely event that animal tests become required for their products.

We’re happy to report that wet n wild has met all the requirements of our Global Beauty Without Bunnies program and remains animal test–free while selling products in China.