After Massive PETA Campaign, Chrysler Dealership Cuts Ties With Iditarod

Following years of pressure from PETA, Fiat Chrysler Automobiles has confirmed that its Anchorage, Alaska, dealership will cut ties with the Iditarod after this year’s event! Our campaign included more than 250,000 e-mails from supporters urging Chrysler to sever ties with the race, an ad blitz on television stations near the company’s Detroit headquarters, and more than a dozen protests across the country featuring costumed “dogs” smashing cars, activists chained to Chryslers, and protesters dragging a sled full of “dead dogs” around downtown Detroit. Chrysler is the third major sponsor to break with the Iditarod just this month. Now, tell Millennium Hotels and Resorts to do the same.