Hugo Boss Launches First Vegan Men’s Suit
Certified by PETA Germany, the Suit Is Made Exclusively From Animal-Free Materials
For Immediate Release:
March 12, 2020
Contact:
Moira Colley 202-483-7382
After years of talks with PETA Germany, HUGO BOSS has launched its first completely animal-free men’s suit in its BOSS spring/summer collection. The suit is certified and sports the “PETA-Approved Vegan” logo. The animal rights group applauds HUGO BOSS for offering its customers this compassionate alternative to wool suits and hopes other fashion houses will follow in the company’s footsteps.
“We are delighted to see that animal-friendly fashion is on the rise, and BOSS is the first world-known premium brand to set this stylish milestone in menswear,” says PETA Germany Vice President Harald Ullmann. “Kind people can now buy high-end business suits that are not only stylish and fashionable but also cruelty-free and sustainable.”
The BOSS design team made sure that it created the new vegan men’s suit exclusively from non-animal materials. It is made of certified organic European linen and is available both online and in stores in beige, dark blue, and black.
Most premium suits are made of animal-derived materials like wool, horsehair, or silk—all of which are associated with animal suffering. Dyes, glues, and chemicals in clothing can also be animal-derived and have therefore been excluded from the new BOSS suit.
To help companies and consumers navigate the vegan fashion scene, PETA U.K. introduced the “PETA-Approved Vegan” logo in 2013, and more than 1,000 fashion brands and designers worldwide have had their products or collections certified, including ESPRIT and Topshop.
PETA and its international affiliates have uncovered unspeakable cruelty to sheep in the wool industry in 116 sheep and shearing operations on four continents in the last few years. They have documented rampant abuse, including bloody wounds and rough treatment such as kicking, hitting, and slamming sheep to the floor, and have filed complaints with the relevant authorities.
PETA—whose motto reads, in part, that “animals are not ours to wear or abuse in any other way”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.
