‘I’m ME, Not MEAT’ Billboard to Honor Pigs Killed in Truck Crash

PETA Memorial Will Encourage People to Help Keep Animals out of Transport Trucks by Going Vegan

For Immediate Release:
September 17, 2019

Contact:
Megan Wiltsie 202-483-7382

In honor of the dozens of pigs who died when the truck carrying them overturned on Kentucky 1377 near the Carlisle County Schools main office, PETA plans to place a billboard near the crash site showing a pig’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.“

“Dozens of pigs died in this wreck, and those who managed to survive will presumably end up under the slaughterhouse knife,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard will remind motorists that each one of us can save the lives of pigs, chickens, cows, and many other animals—it’s as simple as keeping them off our plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. In today’s meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any pain relief. At the slaughterhouse, they’re hung upside down—often while still conscious—and bled to death.

In 2018 alone, there were more than 90 accidents in the U.S. involving trucks used to transport pigs, chickens, turkeys, and cows. So far in 2019, PETA has already noted 69 accidents involving vehicles carrying animals used for food.

For more information, please visit PETA.org.