‘I’m ME, Not MEAT’ Billboard Aims to Honor Cows Killed in Truck Crash

PETA Memorial Would Encourage Everyone to Keep Animals out of Transport Trucks by Going Vegan

For Immediate Release:
October 18, 2018

Contact:
Brooke Rossi 202-483-7382

In honor of the cows who suffered and died when a truck carrying them overturned at the intersection of interstates 25 and 40 in downtown Albuquerque on October 12, PETA plans to place a billboard near the crash site showing a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.“

“Four gentle cows died as a result of this wreck, and those who survived will still face a terrifying death at the slaughterhouse,” says PETA Executive Vice President Tracy Reiman. “PETA hopes to pay tribute to these abused animals with a billboard urging people to prevent future suffering by ditching meat and going vegan.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that before slaughter, cows are typically loaded onto trucks bound for cramped, filthy feedlots without protection from the elements or temperature extremes. Many are sick on arrival and die shortly afterward, and those who survive eventually face a terrifying trip to the slaughterhouse, where workers shoot them in the head with a captive-bolt gun, hang them up by one leg, and cut their throats—often while they’re still conscious and able to feel pain.

For more information, please visit PETA.org.