2018 Angora

PETA’s 2013 exposé of the angora wool industry, which revealed that rabbits scream in pain as they’re stretched across boards and their hair is torn out, led more than 330 brands worldwide to ban angora. These include the world’s three largest retailers—H&M, Gap Inc., and Inditex (which owns Zara)—as well as Stella McCartney, Topshop, ASOS, Forever 21, Ralph Lauren, and Italian luxury designer Gucci. Just one year after we released the video footage, exports were down 85 percent—numbers are now so low that trade information databases have stopped tracking angora. PETA’s campaign has decimated the industry.