Giant Snow Globe Turns Twisted: PETA Display to Reveal Wool Horrors

Group Will Shock Shoppers With Violent Scene of Cruelty to Sheep

For Immediate Release:
February 21, 2018

Contact:
Brooke Rossi, 202-483-7382

In a scene resembling a clothing ad gone horribly wrong, PETA will inflate a life-size snow globe in Denver on Thursday—and inside the globe, two PETA members wearing big “wooly” sweaters, hats, and mittens will beat up realistic, “bloody” sheep. The provocative display is part of PETA’s #WoolFreeWinter campaign—an effort to alert consumers to the reality that sheep are beaten, punched, kicked, and even killed by impatient shearers in the wool industry.

When:   Thursday, February 22, 12 noon

Where:   At the intersection of 16th Street and Tremont Place, Denver

“Most shoppers would be appalled to learn that numerous PETA exposés of the wool industry have revealed cruelty to sheep, who are beaten and left with bloody wounds for wool sweaters, coats, and scarves,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on caring people to give sheep some peace on Earth by choosing only wool-free, vegan apparel.”

PETA (whose motto reads, in part, that “animals are not ours to wear”) recently released video footage showing workers in massive shearing sheds in Australia—the world’s top wool exporter—violently punching sheep in the face, stomping and standing on their heads and necks, and beating and jabbing them in the face with electric clippers. PETA has released seven exposés recorded at 43 facilities on three continents revealing that shearers are often paid by volume, not by the hour, which encourages fast, violent work that can lead to gaping wounds on sheep’s bodies. The wounds are then stitched closed—without giving the animals any painkillers.

For more information, please visit PETA.org.