Chrissie Hynde in Australia

With The Pretenders set to play Sydney, Chrissie Hynde made a quick stop to unveil a new PETA ad designed to draw attention to a gruesome procedure that Australian lambs are subjected to. The launch comes just a month after Pink narrated our video exposé of the wool industry. This ad isn’t exactly PETA’s most lighthearted work, but the procedure, which involves an Australian farmer, a frightened lamb, and a pair of gardening shears, doesn’t really allow for a whole lot of levity. Chrissie, whose tireless dedication to helping animals is nothing short of heroic, unveiled the ad at the Sydney Opera House today. Incidentally, this is why I don’t wear wool.