Petland Calculus

I have to admit that I don’t have a very good head for figures, but the math here seems pretty straightforward. And while we’re talking numbers, selling people dogs and cats when there are between 6 and 8 million waiting for homes in shelters every year is about as dumb as shelling out a thousand dollars for an animal at Petland when you could be rescuing one of the 3 to 4 million who will be euthanized this year for lack of a good home.

These pics are from Friday’s demonstration outside an Orlando Petland where we debuted our new “Priceless” ads, which make a simple but effective point to potential pet store customers.