Lettuce Ladies ‘Do It to Save the Planet’

This week, we approached the city of Ashland, Ohio, with a little business proposition after we learned of the city’s efforts to find a more cost-effective way to run its curbside recycling program.

We sent the director of city services a letter offering to offset the program’s costs by paying to place our Lettuce Ladies’ “Vegetarians Do It to Save the Planet” ad on the city’s recycling trucks:

With all the bottle-sorting going on in Ashland, its citizens might be interested to learn that they can cause far more damage to the Earth with the foods they eat than they can by chucking some bottles onto a garbage heap. In fact, the production of 1 pound of meat generates the same amount of greenhouse-gas emissions as does driving an SUV 40 miles. Of course, we’re not suggesting that anyone stop sorting those bottles, but why not also try a meat-free diet that won’t hurt animals or the environment?

Written by Jennifer Cierlitsky