PETA Appeal Prompts Lyft to Allow Vegan Leather Seats in Luxury Vehicles
Following a letter from PETA to Lyft CEO Logan Green informing him of the devastating impact that leather production has on communities, animals, and the environment, the socially conscious transportation start-up has changed its leather-only seating requirement to include vegan leather in high-end Lyft Premier vehicles.
Plush, high-performing vegan leathers are already used by many luxury automakers, including Tesla, Ferrari, and Mercedes-Benz.
By expanding the seating parameters for its luxury vehicles to include vegan materials, Lyft is driving its eco-friendly business even further into the future. PETA can now point ethically minded consumers to Lyft as a company that demonstrates compassion for animals and the planet.
It takes an average of three cows’ hides to cover the interior of one standard car. A PETA video exposé revealed that gentle cows and bulls were branded on the face, electroshocked, and beaten before finally being slaughtered to be made into the leather interiors offered by the world’s largest car companies. Turning animals’ skin into leather requires 130 different chemicals, including cyanide, and leather production produces massive amounts of the carbon emissions that contribute to climate change.
What You Can Do
In addition to choosing vegan leather and supporting socially conscious rideshare companies such as Lyft, please join PETA in urging the world’s largest car companies—General Motors, Volkswagen, and Toyota—to replace leather interiors with vegan leather in all their car models so that consumers like you can easily make the compassionate choice for animals. Click the button below to take action now.
