Chrissie Hynde Is ‘hatin’ it’ Across America

The Pretenders’ world tour landed in Salt Lake City on Sunday—and Rock and Roll Hall of Famer Chrissie Hynde was happy to use the occasion to launch her PETA campaign urging McDonald’s to require its suppliers to upgrade to less cruel slaughter methods. In addition to using her stage as a platform to advocate a McDonald’s boycott and tossing campaign T-shirts to her audience, Chrissie unveiled her brand-new “i’m hatin’ it” ad at a Salt Lake City McDonald’s today. Check out some of the action below, and then head to KSL-TV to see how it played on the news:

That spectacular artwork you see there is soon to be on billboards across the country—starting with Chrissie’s hometown of Akron, Ohio. Lucky Akron! First it gets its own vegan restaurant, now this awesome billboard …

Written by Amanda Schinke