Mermaids: Fact or Fable?

Tourists are flocking to Kiryat Yam, Israel, in hopes of spotting a mermaid who has reportedly been seen frolicking during sunset swims, and the Town Council is offering a $1 million reward for anyone who can provide a photograph that proves Ariel’s kin are kicking back on local beaches.

If it’s a photo of a mermaid they want, we’d be happy to oblige. We’re offering to run our stunning “Make a Splash—Go Vegetarian” ad, which makes the case that, like mermaids, fish sea kittens, lobsters, crabs, and other animals of the sea deserve to be treated with compassion and respect.

If you would shun a plate of poached mermaid, why not let Nemo and his buddies off the hook too?

Written by Alisa Mullins