Get a Whiff of This

A new billboard in Mooresville, N.C., is doing its best to boost Bloom supermarket’s beef sales by using huge fans to waft the smell of charcoal and black pepper fragrance oils (aka the store’s idea of charred cow) into traffic.

PETA thinks that it’s time for people in Mooresville—which is best known for its NASCAR teams—to wake up and smell the cruelty. That’s why we’re trying to raise a stink of our own by using the same technology to erect a realistic, slaughterhouse-inspired, stench-producing billboard nearby:

Imagine sitting in hot, rush-hour traffic while the smell of fear, rotting flesh, blood, guts, urine, and feces drifts through your car window. If that whiff of reality doesn’t inspire shoppers to head to the produce aisle, I don’t know what will!

My advice to Mooresville residents: Look after yourself, the environment, and animals the next time you fire up the grill for a NASCAR event. Race to the store, take a left past Bloom’s meat counter, and score some Boca burgers instead. Seriously, we wouldn’t steer you wrong.

Written by Amy Skylark Elizabeth