‘I’m ME, Not MEAT!’ Adorable Piglet Trolls Bacon & Bourbon Fest

PETA Ads Pop Up Citywide to Encourage Everyone to Skip Bacon and Holiday Hams and Go Vegan

For Immediate Release:
December 7, 2016

Contact:
Megan Wiltsie 202-483-7382

At Thursday’s Bacon & Bourbon festival, organizers will chop up a pig’s entire body—but as an adorable piglet points out on a fleet of PETA ads that have just gone up across the district, “I’m ME, Not MEAT! See the Individual. Go Vegan.”

The pig’s point is made on nearly a dozen bus-stop shelters and two billboards, one in D.C. and one in Dumfries, Virginia.

“If the Bacon & Bourbon festivalgoers saw an intelligent, inquisitive pig being slaughtered, they’d lose their lunch—and their taste for bacon and holiday ham,” says PETA President Ingrid Newkirk. “PETA’s pointed but appealing ad calls on kind people everywhere not to be mean to pigs and to choose delicious vegan meals.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in the industrialized meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any painkillers. At slaughterhouses, they’re hung upside down and bled to death, often while still conscious.

These ads are part of PETA’s new nationwide vegan ad series, in which animals speak out against the industries that abuse them. Chickens in Arkansas take on the meat industry, geese in Silicon Valley condemn the cruelty of foie gras, sheep urge Mall of America shoppers to pass on wool, cows in Texas put burgers and leather jackets on blast, and lizards encourage high-end Miami shoppers to steer clear of exotic-skin handbags.

For more information, please visit PETA.org.