Means Advertising Pulls Chimpanzee Ad
May 2012
After learning from PETA about the abuse of chimpanzees used in advertising, Means Advertising agreed to pull its “Tire Engineers” ad, which features a chimpanzee.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid E. Newkirk, PETA President and co-author of Animalkind