The Ad Council Makes Wild-Animals Pledge!
April 2012
Following a meeting with PETA, the Ad Council pledged to leave wild animals out of its future ads.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid E. Newkirk, PETA President and co-author of Animalkind