2010 – Lipton
After discussions with PETA, Japan’s ITO EN, Ltd.—the world’s largest green-tea manufacturer—institutes a new policy prohibiting all animal testing. Also after discussions with PETA, Lipton tea soon follows suit.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid E. Newkirk, PETA President and co-author of Animalkind