Lorillard Tobacco Bans Tests on Animals

February 2014

Following discussions with PETA, Lorillard Tobacco Company, the maker of Newport cigarettes and the third-largest manufacturer of cigarettes in the U.S., enacted a ban on all animal testing unless such tests become required by law in the future. Lorillard previously commissioned tests in which rats were restrained and forced to breathe cigarette smoke but will now use only modern and humane non-animal tests to assess its products.