2008 – Great Ape Humane Pledge
The Ad Council signs PETA’s Great Ape Humane Pledge. In 2012, it extends its pledge to include a ban on all wild animals in advertising.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid E. Newkirk, PETA President and co-author of Animalkind