2001 – Wendy’s
Shortly thereafter, following a vigorous PETA campaign, Wendy’s follows suit, announcing plans to change some of its rules regarding the handling and slaughter of the animals used for its food.
“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid E. Newkirk, PETA President and co-author of Animalkind