Victory! Scooter’s Coffee Drops Vegan Milk Upcharge Following PETA Push
For Immediate Release:
February 12, 2025
Contact:
Nicole Perreira 202-483-7382
Brewing up compassion! After hearing from PETA, locally headquartered Scooter’s Coffee stopped charging extra for vegan milk—a move that earns a whole latte love from PETA and conscientious consumers who want to slash greenhouse gas emissions and leave mother cows and their calves in peace. Scooter’s—which has over 800 locations across the country—is the fourth major coffee chain to drop the upcharge in recent months, following right on the heels of Tim Hortons and Dutch Bros Coffee in January and Starbucks in November.
“Dairy is devastating for the environment and the cows whose beloved babies are torn away from them shortly after birth,” says PETA Executive Vice President Tracy Reiman. “PETA celebrates Scooter Coffee’s compassionate decision and urges holdout coffee chains—including Peet’s—to stop milking kind consumers who choose animal- and planet-friendly vegan milks.”
Cows have deep maternal instincts and, like all mothers, produce milk only to feed their babies. In the dairy industry, cows are repeatedly forcibly inseminated —workers insert an arm into the cow’s rectum and a metal rod to deliver semen into her vagina. Newborn males are routinely slaughtered for veal, while female calves endure the same fate as their mothers until their bodies wear out and they’re sent to slaughter.
PETA points out that cows in the dairy industry belch out massive amounts of methane, a potent greenhouse gas that traps heat in the atmosphere, fueling the climate catastrophe. Each person who goes vegan spares nearly 200 animals every year, dramatically shrinks their food-related carbon footprint and slashes their risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch.
In thanks, PETA is sending Scooter’s Coffeehouse a box of delicious vegan chocolates. PETA is calling on Dunkin’, Peet’s, and The Coffee Bean & Tea Leaf to follow suit and end their own surcharges on vegan milks.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
