Victory! Dutch Bros Ends Vegan Milk Upcharge After PETA Pressure
For Immediate Release:
January 9, 2025
Contact:
David Perle 202-483-7382
After PETA urged the top brass at Dutch Bros to end their unfair vegan milk upcharge that penalized consumers for making a health-, eco-, and cow-friendly choice, the locally headquartered coffee chain has stopped charging more for dairy-free milk. Below, please find a statement from PETA President Ingrid Newkirk:
Dutch Bros knows how to perk up kind coffee lovers! Following pressure from PETA, Dutch Bros has ended the upcharge on vegan milks—a move that helps leave mother cows and their calves in peace, reduces the company’s greenhouse gas emissions, earns a whole latte love from PETA and conscientious consumers, and sets an example for holdouts like Dunkin’ and Peet’s to follow.
PETA notes that the dairy industry is a major producer of the greenhouse gases fueling the climate catastrophe and causing the natural disasters that come with it, including the wildfires raging in California. Dutch Bros joins several other chains, including Starbucks, Blue Bottle Coffee, Panera Bread, Pret A Manger, and Stumptown Coffee Roasters, in offering dairy-free milk at no extra charge. PETA is calling on Dunkin’ and Peet’s Coffee to join them.
PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow PETA on Twitter, Facebook, or Instagram.
