Victory! Von Maur Bans Fur After Push From PETA
For Immediate Release:
December 18, 2024
Contact:
Moira Colley 202-483-7382
After hearing from PETA about how animals suffer in the fur industry, locally based department store chain Von Maur confirmed that it will no longer source fur items. In thanks, PETA is sending the family-owned company a box of delicious bunny-shaped vegan chocolates.
“Fur belongs to the animals who were born in it, not on jackets and parkas,” says PETA Executive Vice President Tracy Reiman. “PETA celebrates Von Maur’s decision to join the now overwhelming majority of stores and brands that are shunning the hideously cruel fur industry.”
Foxes are intelligent, nocturnal animals who bury their food, can pick up sounds of small animals in the grass, underground, or under the snow, and rely on their bushy tails to spread scent to communicate. Rabbits live with their families in underground burrows, love nibbling on vegetables, and can hop faster than a cat, human, or white-tailed deer can run. But those used in the fur industry are confined their entire lives to filthy, cramped wire cages, where they frantically pace back and forth, gnaw on the bars, and mutilate themselves out of extreme stress and frustration before they’re electrocuted, gassed, or poisoned. Wild animals caught in traps often suffer for days before trappers arrive to shoot, strangle, beat, or stomp them to death.
Von Maur joins hundreds of top designers, brands, and retailers—including Bloomingdale’s, Macy’s, Nordstrom, Canada Goose, Hudson’s Bay Company, Saks Fifth Avenue, Moncler,and Dolce & Gabbana—in banning fur, and PETA is rallying the public to demand that LVMH follow suit.
PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
