‘Erupt With Compassion!’ PETA’s Vegan Appeal Lands at Hilo Airport

For Immediate Release:
December 9, 2024

Contact:
David Perle 202-483-7382

Just in time for the busy winter tourist season, PETA is seeking to light a fire under travelers bound for Volcanoes National Park with a pair of animated appeals at Hilo International Airport encouraging everyone to erupt with compassion by going vegan. PETA’s magma-tizing message reminds visitors that each person who goes vegan spares nearly 200 thinking, feeling animals a miserable life and a violent death every year.

“Every animal is an individual who feels pain and fear, values their life, and doesn’t want to be killed and carved up any more than we would,” says PETA President Ingrid Newkirk. “PETA encourages everyone to ignite their empathy for all and please go vegan.”

Pigs recognize their own names, chickens dream when they sleep, and cows develop friendships over time and sometimes even hold grudges against other cows who treat them badly. Pigs, chickens, cows, and other animals endure short, miserable lives in the meat, egg, and dairy industries, where they’re subjected to extreme crowding, routine mutilations without pain relief, a terrifying trip to the slaughterhouse, and a violent, agonizing death. Many are ineffectively stunned and killed while still conscious.

In addition to sparing animals a lifetime of suffering, each person who goes vegan dramatically shrinks their food-related carbon footprint and slashes their risk of developing cancer, heart disease, and other illnesses. PETA’s free vegan starter kit can help those looking to make the switch.

PETA’s ads will be located in the baggage claim area at Hilo International Airport until December 29.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.