‘Skinned’ PETA Supporter to Be Strung Up Outside Coach in Grisly Black Friday Anti-Leather Display in New York
For Immediate Release:
November 27, 2024
Contact:
Nicole Perreira 202-483-7382
“Leather was someone’s skin.” That’s the message a group of PETA supporters will bring to the 5th Avenue Coach store on Black Friday as one of their own is hung from a metal bar alongside “cow” skins. The gruesome display will point out that humans and cows are the same in all the ways that matter and call out Coach’s continued sale of animal- and planet-killing leather.
The provocative action is part of PETA’s inaugural Free the Animals Friday, a nationwide Black Friday initiative that seeks to call attention to the suffering of billions of animals slaughtered every year for leather and other animal-derived clothing and inspire holiday shoppers to choose compassionate vegan options.
“Every leather jacket and bag is stitched with the misery of a thinking, feeling being who died in agony,” says PETA Executive Vice President Tracy Reiman. “PETA is encouraging shoppers to keep cruelty off their gift lists by choosing warm, fashionable vegan options that leave cows in peace.”
Where: Outside Coach, 685 5th Ave., New York
When: Friday, November 29, 11:00 a.m.
Why: Cows have friends, hold grudges against other cows, and mourn when a loved one dies or when they’re separated from each other. A PETA exposé of the world’s largest leather processor—which has been linked to Coach—showed that workers brand calves on the face, beat cows and bulls, and shock them with electric prods. The leather industry also contributes to the climate catastrophe, land devastation, deforestation, pollution, water contamination, and loss of biodiversity.
PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
