PETA is erecting—ahem—launching new ads warning that eating animal flesh can cause impotence and is calling on people to join the sex strike, and stop having sex with their meat-eating husbands and boyfriends until they go vegan. Why? A study found that men contribute significantly more to the climate catastrophe than women through their consumption of animal flesh.

In addition, a different study published in the journal PLOS ONE found that men’s eating habits result in 41% more greenhouse gases than women’s, primarily due to their consumption of animal flesh.

“Meaty” men need to take accountability for their actions since research shows that their impact on the climate is so disproportionately large. The easiest, healthiest, and kindest way to do this is by going vegan.

Leave the Meat in the Sheets—Go Vegan in the Streets

PETA urges lovers everywhere to ditch deadly animal flesh and reach for vibrant vegan foods instead. Each person who goes vegan spares nearly 200 animals every year and reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, obesity, and issues in the bedroom.

According to the United Nations, about a third of human-caused greenhouse gas emissions are linked to food production and the largest percentage of these emissions come from the meat and dairy industries. The production of vegan foods—such as fruits and vegetables, whole grains, beans, peas, nuts, and lentils—require less energy, land, and water.