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Photos of PETA’s Iditarod actions

peta protests jack daniels at iditarod demo
The parent company of Jack Daniel’s ended its sponsorship of the Iditarod in 2018 after hearing from PETA supporters and facing protests.
peta protests coca-cola at iditarod demo
Following months of pressure from PETA, including protests outside its headquarters and annual meeting, Coca-Cola ended its sponsorship of the Iditarod in 2019.
peta protests alaska airlines at iditarod demo
A PETA campaign against Alaska Airlines, including protests outside its headquarters, brought an end to its more than 40 years of support for the Iditarod in 2020.
peta protests chrysler at iditarod demo
Chrysler confirmed that its Anchorage dealership would cut ties with the Iditarod in 2020 following a vigorous PETA campaign, including eye-catching protests across the country.
peta protests exxonmobil at iditarod demo
In 2021, ExxonMobil ended its longstanding Iditarod sponsorship following a tenacious “closed for cruelty” campaign at gas stations nationwide.
peta honors dogs who died in 2017 iditarod with ceremony
During the 2018 Iditarod Ceremonial Start, a group of PETA supporters gathered around five headstones honoring the dogs who had died during the 2017 Iditarod.
peta protests cruelty at 2020 iditarod
During the Iditarod’s opening ceremony in 2020, PETA activists wearing husky masks occupied the starting line to protest the event’s cruelty.
peta protests cruelty at iditarod start demo
In 2021, the Iditarod’s usual ceremonial start was called off because of COVID-19, but PETA supporters ramped up the pressure with a protest at the start of the race in Wasilla.
peta protests iditarod at finish line
PETA protesters were on the scene in Nome when mushers and the exhausted, debilitated dogs they had forced to run arrived at the finish line of the 2018 Iditarod.
peta protests iditarod at finish line demo 2021
Early in the morning, as the first musher crossed the finish line of the 2021 Iditarod, PETA activists were there with a not-so-warm welcome.
iditarod: chained, suffereing, and dying dogs. end the race.
In 2019 and 2020, PETA plastered buses in downtown Anchorage with ads showing why the deadly dog race is a disgrace that must end.
birch was crippled, in pain, and denied vet care. end iditarod
Following the release of PETA’s undercover investigation into mushers’ kennels in 2019, bus ads featuring Birch—a dog whose suffering was revealed in the exposé—ran in Anchorage.
snickers was left all alone to suffer from painful arthritis. end the iditarod
Bus ads featuring Snickers—another dog whose suffering was revealed in PETA’s undercover investigation—ran in Anchorage in 2019 and 2020, calling for an end to the Iditarod.
candlelight vigial at balto statue in central park for iditarod 2017
Following the deaths of five dogs in less than a week in the 2017 Iditarod, members of PETA held a candlelight vigil at the Balto statue in Central Park.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid E. Newkirk, PETA President and co-author of Animalkind

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